Online
Hybrid
12-Week Comprehensive Entrepreneurship Program
Are you looking for a real-world entrepreneur’s program, taught by real businesspeople, that takes you through the A-Z of building your own business? Then, our 12-week comprehensive program is just for you!
Program overview
Buckle up and get ready for a transformational journey that starts with unearthing your passion and understanding your purpose, then on to what problem you want to solve most in the world, with the end destination being a solid business plan and pitch for you to make a reality.
Our 12-week program equips you with everything you need to know about entrepreneurship through 12 digital masterclasses supplemented by 1-on-1 coaching sessions and Q&As (either face-to-face or virtually). It gives you the unique opportunity to unearth your passion and purpose, determine what problems you want to solve in your business and develop a winning business idea that you can go on to build. If you already have an idea, the program will help you further perfect it.
You will be mentored by leading real-world entrepreneurs from our global community so you can get real-world, practical and valuable advice and guidance.
Program outcome
- An entrepreneurial and strategic mindset
- Story telling skills, intimate knowledge of your personal brand and passion, and the ability to link passion, purpose, and a future business idea.
- A 10-minute business pitch that is market-led and addresses a real-world problem where you will know the market landscape, your business’s point of differentiation and your business model intimately.
- Digital credential and a completion certificate
Program structure
There is a lot of hype about and glamorisation of “entrepreneurship” in today’s world. Entrepreneurship is often used interchangeably with the words “start-ups” and “tech”, with many people thinking that to be an entrepreneur, you need to have a tech business.
In this masterclass we explore the historical roots of entrepreneurship, the different types of entrepreneurship, and what it takes to be a successful business owner. When do you go from being someone with a business idea, to an entrepreneur? What do you have to be made of?
What will I learn?
What will I learn?
- What is the definition of entrepreneurship and why it matters?
- Traits of a successful entrepreneur, and how these relate to you and your business aspirations
- The importance of entrepreneurial role models and how they can help keep you going
- A better understanding of yourself as a future entrepreneur
- Clear knowledge of which entrepreneurial role models inspire and motivate you
- Comprehensive insight into the entrepreneurial space
Entrepreneurship isn’t for the faint-hearted. It doesn’t simply happen on its own without hard work, blood, sweat and tears! In fact, when you think about the saying, ‘it isn’t rocket science’, entrepreneurship could be said to be just that – rocket science! There is so much that goes into getting it right – some things are within your control but there are also many variables and unknowns.
In this masterclass, we dive deeper into the types of entrepreneurship as well as explore what it really takes to build and run a sustainable business. What do you have to be made of, to make it beyond the typical three-year business life cycle timeframe? What is the secret sauce?
What will I learn?
What will I learn?
- The types of entrepreneurship, and which type most resonates with you
- What is required for sustainable success
- How to conduct yourself as a professional entrepreneur
- Knowledge of the type of entrepreneur you are
- An understanding of the basic structure of your company
- Greater understanding of yourself, and how this will relate to your business and how you do things
Storytelling is an important element of being an entrepreneur and running a successful business. In business, you have to tell stories and effectively pitch, every other day. You need to convince people that what you’re doing and what you believe in serves a purpose and/or meets a need. This is a skill, and can be cultivated.
In this masterclass, we introduce you to storytelling and get you to have a go at it. Start by practising telling your story. Where did you grow up? What was your childhood like? What has shaped you? What are you passionate about today and what gets you out of bed? What impact do you want to have?
We introduce you to the art and skill of storytelling, which is an underrated but fundamental part of entrepreneurship and business.
What will I learn?
What will I learn?
- The link between entrepreneurship and storytelling
- The different types of storytelling
- How to develop a storytelling plan
- Knowledge of how to apply the storytelling techniques you learn in practice
- Public speaking and storytelling skills
- Understanding of how to connect with future customers and investors
In this masterclass, we take you on a self-discovery journey, exploring in more detail what drives you. Now that you’ve had time to think about the different kinds of entrepreneurship, let’s think about what makes you, you? What are you passionate about? What is your purpose? Learn how people have built successful businesses around their passion. Passion and purpose are key to your journey.
We help you understand yourself and your passion to set you up for success in the future. You will also learn how to combine your passion and storytelling skills so you can stand out from the crowd from the start.
What will I learn?
What will I learn?
- The link between passion and business success
- The ways in which passion can drive purpose
- How to determine what your passion and purpose are
- Knowledge of your passion and skills
- A list of your entrepreneurial qualities
- A better understanding of your unique skill set and how it will tie in to your business
Whether you are an employee or entrepreneur, cultivating a personal brand has become more important than ever. One reason is that these days, recruiters, influencers and potential investors and customers often use social media and other platforms to understand who you are.
In this masterclass, you will gain an understanding of the key fundamentals of defining your personal brand. We will workshop the tools and information needed to broaden your knowledge of what makes a strong personal brand, ready for the professional world. We will explore why personal branding is important in today’s digital world, and what exactly personal branding means.
What will I learn?
What will I learn?
- The importance of a personal brand strategy in today’s digital world
- How to develop a personal brand model
- The unique elements that make up your brand
- Your personal brand model
- Understanding of your ambitions, values and traits
- Knowledge of your brand essence – what is at the very core of you
One of the main reasons businesses fail is because there is no addressable market to begin with. In most cases, this is because businesses aren’t solving a deep enough problem. It is so basic, but time and time again budding entrepreneurs miss the mark here. Nobody will buy your product if there is no one who wants it. You must be solving a real problem or creating a solution that is a must-have, not a nice-to-have.
In this masterclass you will gain an understanding of the key fundamentals of real-world problem-solving. We explore the types of problems to consider in your business and broaden your knowledge of problem-solving skills that are essential not only in your own business, but in any company.
What will I learn?
What will I learn?
- How to identify real-world problems
- Ways to reframe problems and find unresolved pain points
- Market research methods that can help validate problems
- The problem that you will solve with your business
- A better understanding of the market you will be entering
- Critical thinking skills when it comes to problem-solving
Now that you know more about yourself as an entrepreneur, what you are passionate about, and what problems you want to solve, you will start to build on your business idea. What will your business look like?
In this masterclass, we will help you develop an actionable business plan so that you have an in-depth framework for your business. We will also introduce you to the business canvas and the business pitch.
What will I learn?
What will I learn?
- How to develop a business canvas and a business plan
- Key business planning tools
- The different styles of pitching
- A better grasp of the direction and purpose of your business
- The beginnings of a solid business plan
- A definition of your unique selling proposition
Understanding the landscape is an essential part of business ideation and planning. From understanding your competitors intimately, to being aware of industry and market forces, to knowing your customer preferences, canvassing and looking around is key. Further, it is vital to validate your business idea early so that you do not waste time and resources creating a product or service that doesn’t have a market or is a poor fit.
In this masterclass, you will be introduced to practical and helpful tools to help you canvass the landscape, including identifying the competition and understanding how you are differentiated, as well as how to pinpoint your market segment’s needs.
What will I learn?
What will I learn?
- How to identify the competition and deal with them
- Ways to determine customers’ motivations
- How to plan future marketing strategies
- A strong customer-led mindset
- Better understanding of how to price, market and distribute your product or service
- Validation of your idea and USP
As famously said by Simon Sinek, “People don’t buy what you do; they buy why you do it.” What is the higher purpose of your business? Why does it exist? Why should anyone care? Why do you get out of bed every day? It all starts with the why.
In this masterclass, you will get to the very core of why your business exists. The “why” is what essentially will underpin your business’s success and differentiate you from the rest. It is the secret sauce that will set you up for ongoing success and the long term. It is probably one of the hardest things to master, but once you do, you will have clarity in the strategies you determine around your future business.
What will I learn?
What will I learn?
- How to develop an emotional connection to potential customers through your why
- How to differentiate your business and stand out
- How to integrate your values into your business and create value along the way
- Clear knowledge of your why and how it lets your business idea stand out
- Knowledge of your business purpose
- Research and critical thinking skills
Now that we have covered the essential marketing and branding aspects, we will explore creating a practical financial plan for your business. Even if you don’t need immediate financing and instead plan to bootstrap it, you should still compile a financial plan and forecast based on certain assumptions, to help you steer your business towards success.
In this masterclass, we will explore the basic finance side of your business and help you develop a financial plan that anyone can understand, even if you don’t like numbers!
What will I learn?
What will I learn?
- Definition of a financial plan and the role it plays in business
- Key elements of a financial plan and how to create one for your business
- Pricing models and revenue models
- A better understanding of the costs and revenue streams in your business
- Knowledge of how to price your product/service
- The beginnings of a financial plan for your business
Business pitching is a common method for proposing new ideas and gaining support for them. As an entrepreneur, knowing how to build and deliver a pitch to perfection can help you win customers, partners or investors.
In this masterclass, we explore the key elements to a successful pitch, and we will explore different ways to pitch your idea.
What will I learn?
What will I learn?
- The elements of a good pitch
- How to build a pitch deck
- The skills required to pitch
- A presentable pitch deck
- Practical pitching tips
- Best-practice pitch references
Why YoungGems®?
- Real world entrepreneurship
- Transferable skills
- A safe and inclusive environment
- Personal development
- Proven impact
- Global community
Enrolment Information
The course requires no prerequisites; even if you are brand new to the world of entrepreneurship, with the right attitude and appetite to learn, you will be able to join the course.
You will begin your study in a cohort with your fellow budding entrepreneurs – from there, you will have 12 weeks to complete 12 masterclasses. Masterclasses can be taken in your own time online and are supplemented by online or in-person mentorship sessions.
Tech requirements
While there are no prerequisites for the course, you will need to have access to a laptop or desktop computer with a reliable internet connection.
Course intakes
The 12-week Comprehensive Entrepreneurship program is run several times throughout the year. Our intakes for 2024 are as per below:
- Course 1 (22 Apr - 12 Jun)
- Course 2 (2 Jul - 20 Sep)
- Course 3 (30 Sep - 20 Dec)
Payment Information
Upfront Payment
RRP: $2,900 AUD
FAQs
Read program FAQs here
