6-Week Advanced Entrepreneurship Program

One of the main reasons businesses fail is because there is no addressable market to begin with. In most cases, this is because businesses aren’t solving a deep enough problem. It is so basic, but time and time again budding entrepreneurs miss the mark here. Nobody will buy your product if there is no one who wants it. You must be solving a real problem or creating a solution that is a must-have, not a nice-to-have. In this masterclass you will gain an understanding of the key fundamentals of real-world problem-solving. We explore the types of problems to consider in your business and broaden your knowledge of problem-solving skills that are essential not only in your own business, but in any company.

What will I learn?

• How to identify real-world problems
• Ways to reframe problems and find unresolved pain points
• Market research methods that can help validate problems

What will I get from this masterclass?

• The problem that you will solve with your business
• A better understanding of the market you will be entering
• Critical thinking skills when it comes to problem-solving

Now that you know more about yourself as an entrepreneur, what you are passionate about, and what problems you want to solve, you will start to build on your business idea. What will your business look like? In this masterclass, we will help you develop an actionable business plan so that you have an in-depth framework for your business. We will also introduce you to the business canvas and the business pitch.

What will I learn?

• How to develop a business canvas and a business plan
• Key business planning tools
• The different styles of pitching

What will I get from this masterclass?

• A better grasp of the direction and purpose of your business
• The beginnings of a solid business plan
• A definition of your unique selling proposition

Understanding the landscape is an essential part of business ideation and planning. From understanding your competitors intimately, to being aware of industry and market forces, to knowing your customer preferences, canvassing and looking around is key. Further, it is vital to validate your business idea early so that you do not waste time and resources creating a product or service that doesn’t have a market or is a poor fit. In this masterclass, you will be introduced to practical and helpful tools to help you canvass the landscape, including identifying the competition and understanding how you are differentiated, as well as how to pinpoint your market segment’s needs.

What will I learn?

• How to identify the competition and deal with them
• Ways to determine customers’ motivations
• How to plan future marketing strategies

What will I get from this masterclass?

• A strong customer-led mindset
• Better understanding of how to price, market and distribute your product or service
• Validation of your idea and USP

As famously said by Simon Sinek, “People don’t buy what you do; they buy why you do it.” What is the higher purpose of your business? Why does it exist? Why should anyone care? Why do you get out of bed every day? It all starts with the why. In this masterclass, you will get to the very core of why your business exists. The “why” is what essentially will underpin your business’s success and differentiate you from the rest. It is the secret sauce that will set you up for ongoing success and the long term. It is probably one of the hardest things to master, but once you do, you will have clarity in the strategies you determine around your future business.

What will I learn?

• How to develop an emotional connection to potential customers through your why
• How to differentiate your business and stand out
• How to integrate your values into your business and create value along the way

What will I get from this masterclass?

• Clear knowledge of your why and how it lets your business idea stand out
• Knowledge of your business purpose
• Research and critical thinking skills

Now that we have covered the essential marketing and branding aspects, we will explore creating a practical financial plan for your business. Even if you don’t need immediate financing and instead plan to bootstrap it, you should still compile a financial plan and forecast based on certain assumptions, to help you steer your business towards success. In this masterclass, we will explore the basic finance side of your business and help you develop a financial plan that anyone can understand, even if you don’t like numbers!

What will I learn?

• Definition of a financial plan and the role it plays in business
• Key elements of a financial plan and how to create one for your business
• Pricing models and revenue models

What will I get from this masterclass?

• A better understanding of the costs and revenue streams in your business
• Knowledge of how to price your product/service
• The beginnings of a financial plan for your business

Business pitching is a common method for proposing new ideas and gaining support for them. As an entrepreneur, knowing how to build and deliver a pitch to perfection can help you win customers, partners or investors. In this masterclass, we explore the key elements to a successful pitch, and we will explore different ways to pitch your idea.

What will I learn?

• The elements of a good pitch
• How to build a pitch deck
• The skills required to pitch

What will I get from this masterclass?

• A presentable pitch deck
• Practical pitching tips
• Best-practice pitch references