6-Week Beginner Entrepreneurship Program

There is a lot of hype about and glamorisation of “entrepreneurship” in today’s world. Entrepreneurship is often used interchangeably with the words “start-ups” and “tech”, with many people thinking that to be an entrepreneur, you need to have a tech business. In this masterclass we explore the historical roots of entrepreneurship, the different types of entrepreneurship, and what it takes to be a successful business owner. When do you go from being someone with a business idea, to an entrepreneur? What do you have to be made of?

What will I learn?

• What is the definition of entrepreneurship and why it matters?
• Traits of a successful entrepreneur, and how these relate to you and your business aspirations
• The importance of entrepreneurial role models and how they can help keep you going

What will I get from this masterclass?

• A better understanding of yourself as a future entrepreneur
• Clear knowledge of which entrepreneurial role models inspire and motivate you
• Comprehensive insight into the entrepreneurial space

Entrepreneurship isn’t for the faint-hearted. It doesn’t simply happen on its own without hard work, blood, sweat and tears! In fact, when you think about the saying, ‘it isn’t rocket science’, entrepreneurship could be said to be just that – rocket science! There is so much that goes into getting it right – some things are within your control but there are also many variables and unknowns. In this masterclass, we dive deeper into the types of entrepreneurship as well as explore what it really takes to build and run a sustainable business. What do you have to be made of, to make it beyond the typical three-year business life cycle timeframe? What is the secret sauce?

What will I learn?

• The types of entrepreneurship, and which type most resonates with you
• What is required for sustainable success
• How to conduct yourself as a professional entrepreneur

What will I get from this masterclass?

• Knowledge of the type of entrepreneur you are
• An understanding of the basic structure of your company
• Greater understanding of yourself, and how this will relate to your business and how you do things

Storytelling is an important element of being an entrepreneur and running a successful business. In business, you have to tell stories and effectively pitch, every other day. You need to convince people that what you’re doing and what you believe in serves a purpose and/or meets a need. This is a skill, and can be cultivated. In this masterclass, we introduce you to storytelling and get you to have a go at it. Start by practising telling your story. Where did you grow up? What was your childhood like? What has shaped you? What are you passionate about today and what gets you out of bed? What impact do you want to have? We introduce you to the art and skill of storytelling, which is an underrated but fundamental part of entrepreneurship and business.

What will I learn?

• The link between entrepreneurship and storytelling
• The different types of storytelling
• How to develop a storytelling plan

What will I get from this masterclass?

• Knowledge of how to apply the storytelling techniques you learn in practice
• Public speaking and storytelling skills
• Understanding of how to connect with future customers and investors

In this masterclass, we take you on a self-discovery journey, exploring in more detail what drives you. Now that you’ve had time to think about the different kinds of entrepreneurship, let’s think about what makes you, you? What are you passionate about? What is your purpose? Learn how people have built successful businesses around their passion. Passion and purpose are key to your journey. We help you understand yourself and your passion to set you up for success in the future. You will also learn how to combine your passion and storytelling skills so you can stand out from the crowd from the start.

What will I learn?

• The link between passion and business success
• The ways in which passion can drive purpose
• How to determine what your passion and purpose are

What will I get from this masterclass? 

• Knowledge of your passion and skills 
• A list of your entrepreneurial qualities 
• A better understanding of your unique skill set and how it will tie in to your business 

Whether you are an employee or entrepreneur, cultivating a personal brand has become more important than ever. One reason is that these days, recruiters, influencers and potential investors and customers often use social media and other platforms to understand who you are. In this masterclass, you will gain an understanding of the key fundamentals of defining your personal brand. We will workshop the tools and information needed to broaden your knowledge of what makes a strong personal brand, ready for the professional world. We will explore why personal branding is important in today’s digital world, and what exactly personal branding means.

What will I learn?

• The importance of a personal brand strategy in today’s digital world
• How to develop a personal brand model
• The unique elements that make up your brand

What will I get from this masterclass?

• Your personal brand model
• Understanding of your ambitions, values and traits
• Knowledge of your brand essence – what is at the very core of you

One of the main reasons businesses fail is because there is no addressable market to begin with. In most cases, this is because businesses aren’t solving a deep enough problem. It is so basic, but time and time again budding entrepreneurs miss the mark here. Nobody will buy your product if there is no one who wants it. You must be solving a real problem or creating a solution that is a must-have, not a nice-to-have. In this masterclass you will gain an understanding of the key fundamentals of real-world problem-solving. We explore the types of problems to consider in your business and broaden your knowledge of problem-solving skills that are essential not only in your own business, but in any company.

What will I learn?

• How to identify real-world problems/li>
• Ways to reframe problems and find unresolved pain points
• Market research methods that can help validate problems

What will I get from this masterclass?

• The problem that you will solve with your business
• A better understanding of the market you will be entering
• Critical thinking skills when it comes to problem-solving