Masterclass 8 — Understand the Landscape (Auslan)

Understanding the landscape is an essential part of business ideation and planning. From understanding your competitors intimately, to being aware of industry and market forces, to knowing your customer preferences, canvassing and looking around is key. Further, it is vital to validate your business idea early so that you do not waste time and resources creating a product or service that doesn’t have a market or is a poor fit.
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In this masterclass, you will be introduced to practical and helpful tools to help you canvass the landscape, including identifying the competition and understanding how you are differentiated, as well as how to pinpoint your market segment’s needs.

What will I learn?

  • How to identify the competition and deal with them
  • Ways to determine customers’ motivations
  • How to plan future marketing strategies

What will I get from this masterclass?

  • A strong customer-led mindset
  • Better understanding of how to price, market and distribute your product or service
  • Validation of your idea and USP

Program Content

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Program Includes

  • 7 Modules

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