Masterclass 9 — The Why

As famously said by Simon Sinek, “People don’t buy what you do; they buy why you do it.” What is the higher purpose of your business? Why does it exist? Why should anyone care? Why do you get out of bed every day? It all starts with the why.

In this masterclass, you will get to the very core of why your business exists. The “why” is what essentially will underpin your business’s success and differentiate you from the rest. It is the secret sauce that will set you up for ongoing success and the long term. It is probably one of the hardest things to master, but once you do, you will have clarity in the strategies you determine around your future business.

What will I learn?

  • How to develop an emotional connection to potential customers through your why
  • How to differentiate your business and stand out
  • How to integrate your values into your business and create value along the way

What will I get from this masterclass?

  • Clear knowledge of your why and how it lets your business idea stand out
  • Knowledge of your business purpose
  • Research and critical thinking skills
Not Enrolled

Program Includes

  • 5 Modules