Now that you know more about yourself as an entrepreneur, what you are passionate about, and what problems you want to solve, you will start to build on your business idea. What will your business look like?

Now that you know more about yourself as an entrepreneur, what you are passionate about, and what problems you want to solve, you will start to build on your business idea. What will your business look like?

Understanding the landscape is an essential part of business ideation and planning. From understanding your competitors intimately, to being aware of industry and market forces, to knowing your customer preferences, canvassing and looking around is key. Further, it is vital to validate your business idea early so that you do not waste time and resources creating a product or service that doesn’t have a market or is a poor fit.

Understanding the landscape is an essential part of business ideation and planning. From understanding your competitors intimately, to being aware of industry and market forces, to knowing your customer preferences, canvassing and looking around is key. Further, it is vital to validate your business idea early so that you do not waste time and resources creating a product or service that doesn’t have a market or is a poor fit.

As famously said by Simon Sinek, “People don’t buy what you do; they buy why you do it.” What is the higher purpose of your business? Why does it exist? Why should anyone care? Why do you get out of bed every day? It all starts with the why.

As famously said by Simon Sinek, “People don’t buy what you do; they buy why you do it.” What is the higher purpose of your business? Why does it exist? Why should anyone care? Why do you get out of bed every day? It all starts with the why.

Welcome to the YoungGems® program. Over the next few weeks, you will be mentored through our carefully crafted masterclasses that will provide you with an overview and comprehensive background to the world of Entrepreneurship.

Welcome to the YoungGems® program. Over the next few weeks, you will be mentored through our carefully crafted masterclasses that will provide you with an overview and comprehensive background to the world of Entrepreneurship.